A massive challenge
Being the largest coffee shop brand in the Nordics, we have a huge responsibility to secure the use and disposal of our different materials. It’s a delicate job since packaging is important to ensure the quality of the product all the way to you. We must continuously develop to secure materials that are better for the environment as well. So far (since 2018), we have reduced our plastic use with 47%. We will continue to switch and change!
Plastic reduction promise
In 2021 we propelled our work with ambition to further support a circular economy. We decided upon a new plastic reduction promise with new specific goals striving to further reduce the amount of fossil-based virgin plastics used in our primary packaging material, increase recycled material and promote reusables.