Espresso House and Oatly extend cooperation
Oatly's oat drink is now served in all Espresso House cafés in the Nordic countries and Germany. In recent years, guest demand for plant-based beverages has increased significantly, particularly oat beverages, and now more Espresso House guests can choose to try Oatly's oat beverage in their hot or cold beverage while having coffee. In June, Espresso House achieved its target of 50% of the menu being available as plant-based and is now mapping its carbon footprint under the GHG Protocol [1] with the aim of setting scientific targets to reduce its carbon footprint.
In 2019, 8% of the café chain's guests asked for a plant-based product in their coffee or espresso drink, in 2021 the figure was 14% and by the end of June 2022 it was 17%. So more and more Espresso House guests are choosing plant-based products in their drinks, and of these, oat drink is the most popular milk alternative.
- We want to offer our guests the best and are therefore extremely pleased to be able to deepen our partnership with Oatly and serve their oat drink in all markets. Oatly is a global and well-known brand with 25 years of expertise in oat beverages, which strengthens Espresso House's plant-based and sustainable selection to guests, an obvious choice for us," says Pontus Wretman, Chief Commercial Officer, Espresso House Group.
Together with Oatly, Espresso House can drive the trend towards more sustainable food and beverage habits and inspire more guests to discover plant-based options. As part of Espresso House's sustainability efforts, the company has set a target of 50% of its menu to be available as plant-based, a goal that was achieved in all markets in June this year. In 2021, Espresso House began mapping its carbon footprint according to the GHG Protocol. In 2022, the mapping will lead to a series of decisions aimed at setting science-based targets to reduce the company's carbon footprint.
- We are proud that Espresso House wants to deepen its cooperation with us. The company is the market-leading coffee chain in the Nordic region with approximately 130,000 guests daily in Sweden, Norway, Denmark, Finland and Germany. For us at Oatly, the collaboration is extremely valuable because together we can meet so many people and help them make choices that reduce their carbon footprint," says Jonas Persson Follin, Nordic Director at Oatly.
[1] https://ghgprotocol.org/ GHG protocol (Green House Gas) supplies the world's most widely used greenhouse gas accounting standards.
About Oatly
We are the world's largest oat beverage company. For over 25 years, we have focused exclusively on developing our expertise in oats: a global super-crop with inherent properties suited to sustainability and human health. Our focus on oats has resulted in technological advances that have enabled us to create a broad plant-based dairy portfolio with alternatives to milk, ice cream, yogurt, cream and sandwich spreads. Oatly is headquartered in Malmö, Sweden, and available in more than 20 countries globally. For more information, visit www.oatly.com
About Espresso House
Espresso House offers a personal experience with a premium feel, from a friendly welcome in a cosy atmosphere to the craftsmanship of the baristas and our Specialty Coffee. Espresso House was founded in 1996 in Lund and has since grown to become the Nordic leader with nearly 500 coffee shops, 6,000 baristas and approximately 130,000 daily guests. Since autumn 2018, Espresso House is also present in Germany. Espresso House is part of the JAB Holding Company.
Contact
Lovisa Ernestam, Press Manager Espresso House, media@espressohouse.se
Fredrik Elisson, PR Manager, Oatly, fredrik.elisson@oatly.com, +46 732 560 032
